“If you’re good at something, never do it for free.”
The Dark Knight (2008)
The Joker (Heath Ledger) neatly sums up the freelance business mentality. Whatever your greatest business strength is – be sure you are rewarded for it.
Willie Walsh has always been one of the most outspoken chief executives in the aviation industry but now having steered British Airways and Iberia back into the black, the Irishman is proving there is metal behind his words.