The Emir of Qatar, Sheikh Hamad bin Khalifa al-Thani (L) and Algeria's President Abdelaziz Bouteflika leave the Boumediene airport on January 7, 2012 in Algiers. Bin Khalifa al-Thani is on an official visit following a bilateral agreement to build a steel complex on the eastern coast. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.