Emirati Prime Minister and Dubai ruler Sheikh Mohammed bin Rashed al-Maktoum attends the opening of the Arab League summit in the Qatari capital Doha on March 26, 2013. The Arab League kicked off a two-day summit in Doha where opponents of President Bashar al-Assad will represent Syria for the first time, despite rifts which have marred their political gains. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.