GRAPHIC CONTENT Men pray over the bodies of Syrian civilians executed and dumped in the Quweiq river, in the grounds of the courtyard of a Yarmouk School, in the Bustan al-Qasr district of Aleppo, on January 29, 2013. The bodies of at least 65 young men, all executed with a single gunshot to the head or neck, were found in a river in Aleppo city, adding to the grim list of massacres committed during Syria's 22-month conflict. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.