The Boeing Co. 787 Dreamliner taxis at Reagan National Airport in Arlington, Virginia, U.S., on Monday, May 7, 2012. The Boeing 787 Dreamliner, in addition to bringing big-jet ranges to mid-size airplanes, uses 20 percent less fuel than today's similarly sized airplanes. (Bloomberg)
Backed by a Saudi sovereign wealth fund, Mohamed Alabbar is set to transform the region’s e-commerce market with the launch of Noon.com. He tells Arabian Business how he plans to conquer and dominate an industry that will be worth $70bn within the next decade.