Members of the public walk past luxury goods retailers on Old Bond Street on April 15, 2014 in London, England. A report by property advisers Colliers International has listed Old Bond Street as Europe's most expensive street with rents of £839 ($1,400) per square foot per year. (Getty Images)
Backed by a Saudi sovereign wealth fund, Mohamed Alabbar is set to transform the region’s e-commerce market with the launch of Noon.com. He tells Arabian Business how he plans to conquer and dominate an industry that will be worth $70bn within the next decade.