Tracey Emin, artist, left, and Pascal Anson, designer, stand in front of a British Airways Airbus A319 aircraft displaying 'The Dove' celebratory Olympics livery in a hangar at Heathrow airport in London, U.K., on Tuesday, April 3, 2012. British Airways parent IAG won European Union antitrust approval to purchase Deutsche Lufthansa AG's BMI unit in a deal that will boost its position at London's capacity-constrained Heathrow airport. (Bloomberg)
Backed by a Saudi sovereign wealth fund, Mohamed Alabbar is set to transform the region’s e-commerce market with the launch of Noon.com. He tells Arabian Business how he plans to conquer and dominate an industry that will be worth $70bn within the next decade.