Shawn ‘Jay-Z’ Carter has not only hit the heights with his rap career, but has built an entertainment empire to rival any media mogul or music business bigwig. Among his various endeavors are his own record label – Roc-a-Fella records, New York nightclub 40/40, which has become a national franchise, and a clothing line, Rocawear, which he sold in 2007 for $204m. In April this year ESPN reported that Carter will soon be launching his own sports agency, Roc Nation Sports, and it is also rumored he would like to enter real estate with a venture called J Hotels.
A decade after the world’s most expensive real estate project was announced, King Abdullah Economic City has completed many of its key components. Chief executive Fahd Al Rasheed explains why tourism, education and entrepreneurship are now his biggest focus.