Local employees stand outside the newly opened Al Maktoum International airport, the emirate's second airport in Dubai, on October 27, 2013. The new passenger terminal opened its doors for business following an official inauguration and welcome of the first commercial flight. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.