Local employees stand outside the newly opened Al Maktoum International airport, the emirate's second airport in Dubai, on October 27, 2013. The new passenger terminal opened its doors for business following an official inauguration and welcome of the first commercial flight. (AFP/Getty Images)
Backed by a Saudi sovereign wealth fund, Mohamed Alabbar is set to transform the region’s e-commerce market with the launch of Noon.com. He tells Arabian Business how he plans to conquer and dominate an industry that will be worth $70bn within the next decade.