Remains of a hot air balloon is seen at the site of an accident in Luxor on February 26, 2013. A hot air balloon exploded and plunged to earth at Egypt's ancient temple city of Luxor during a sunrise flight, killing up to 19 tourists, including Asians and Europeans, sources said. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.