Emirates Air Line opens today

Emirates Air Line, the UKs first urban cable car, has been launched, bringing a new and innovative way to cross Londons River Thames
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Emirates Air Line, the UK’s first urban cable car, was officially launched Thursday as the capital city gears up to host the London 2012 Olympics. (Getty Images)
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Dubai-based Emirates Airline signed an AED204m (£36m), ten-year sponsorship deal to rebrand the cable car service, the most expensive system ever built, in October. (Getty Images)
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The 1.1km cable line, which crosses the River Thames, has the capacity to carry up to 2,500 passengers per hour in each direction and offers views across the City of London, Canary Wharf, Greenwich, the Thames Barrier and the Olympic Park.(Getty Images)
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Mayor of London, Boris Johnson and Emirates Airline president Tim Clark and London’s Transport Commissioner, Peter Hendy CBE, attended the first official flight. (Getty Images)
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The Dubai airline also has deals with six football clubs in Europe and has said it is considering plans to advertise during next year’s Super Bowl, typically the most watched television show in the US. (Getty Images)
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The Dubai airline also has deals with six football clubs in Europe and has said it is considering plans to advertise during next year’s Super Bowl, typically the most watched television show in the US. (Getty Images)
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The Dubai airline also has deals with six football clubs in Europe and has said it is considering plans to advertise during next year’s Super Bowl, typically the most watched television show in the US. (Getty Images)
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The Dubai airline also has deals with six football clubs in Europe and has said it is considering plans to advertise during next year’s Super Bowl, typically the most watched television show in the US. (Getty Images)
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The Dubai airline also has deals with six football clubs in Europe and has said it is considering plans to advertise during next year’s Super Bowl, typically the most watched television show in the US. (Getty Images)
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The Dubai airline also has deals with six football clubs in Europe and has said it is considering plans to advertise during next year’s Super Bowl, typically the most watched television show in the US. (AFP/Getty Images)