Syrians shout slogans as they rush to the location of a building targeted by a missile in the al-Mashhad neighbourhood of Aleppo on January 7, 2013. The United Nations recently denounced a 'proliferation of serious crimes including war crimes' in Syria, as ever more horrifying images and videos emerge from the country. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.