An artist's impression of Palazzo Versace Dubai by night. The hotel is being developed by Emirates Sunland Group, which has the Global Rollout Licence for Palazzo Versace resorts worldwide. When it opens in the first half of 2012, the resort will be the second Versace-branded property in the world following the launch of Palazzo Versace Gold Coast in 2000.
Laura Desmond has spent a career looking after the fortunes of some of America’s biggest brands. Ahead of the Publicis-Omnicom mega-merger, the chief executive of giant ad agency Starcom MediVest Group talks trends, tech and Twitter