The first of flydubai's 50 Boeing 737-800 Next Generation aircraft sits on the tarmac at Dubai airport. The Emirati low-cost carrier will operate its debut flight to Beirut on June 1, followed by Amman the next day, with Damascus and Alexandria, Egypt on its list of destinations. (Getty Images)
Backed by a Saudi sovereign wealth fund, Mohamed Alabbar is set to transform the region’s e-commerce market with the launch of Noon.com. He tells Arabian Business how he plans to conquer and dominate an industry that will be worth $70bn within the next decade.