France's President Francois Hollande (R) poses for a picture with Qatar's Attorney General Ali bin Mohsen bin Fetais al-Marri (L) at the Voltaire Qatari-French School as part of a two-day official visit in Doha on June 22, 2013. Hollande arrived in Qatar for talks on the deadly Syrian conflict and economic ties with the gas-rich Gulf state. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.