Israeli soldiers stand watch as Palestinian and Israelis from the movement of Combatants for Peace hold the Palestinian flag as they take part in a rally in support of the people of the Gaza Strip and against Israeli air strikes, on November 17, 2012 in front of the Church of the Nativity at the West Bank city of Bethlehem. Israeli strikes on Gaza killed 10 Palestinians and destroyed the Hamas government headquarters as Israel called up thousands more reservists for a possible ground war. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.