German Defence Minister Ursula von der Leyen (L) and German Foreign Minister Frank-Walter Steinmeier give a press conference on August 20, 2014 in Berlin. They announced that Germany is ready to send arms to help Iraqi Kurds. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.