US Actress Mia Farrow (L), a UNICEF goodwill ambassador, visits Syrian refugees in Baalbek, in the Lebanese Bekaa valley on January 15, 2013. Farrow is on a two day visit to Lebanon, meeting Syrian refugees. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.