As vice chairman of Falcon & Associates, which was established in 2009 by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Giselle Pettyfer has a wide mandate to craft, shape and influence the image of Dubai. The company played a key role in Dubai’s successful bid to host the World Expo in 2020. Falcon & Associates attempts to positively influence views in Dubai in both emerging markets and more established economies. The University of Cambridge graduate was previously the head of communications for the International Olympic Committee and head of corporate communications for Jordan Grand Prix.
Sharjah-based Gulf Petrochem has ballooned into a $2.5bn oil conglomerate in less than 20 years. Co-founder Sudhir Goyel reveals why the UAE is no longer the centre-of-attention, as global plans take hold.