The new lifestyle dining concept, Qbara, has been developed with a focus on new age Arabesque cuisine and culture. Meaning ‘large and generous’ in Arabic, the name is also a twist on ‘Arabic’ when spelt backwards. This signals the destination’s desire to embrace modern concepts.
Laura Desmond has spent a career looking after the fortunes of some of America’s biggest brands. Ahead of the Publicis-Omnicom mega-merger, the chief executive of giant ad agency Starcom MediVest Group talks trends, tech and Twitter