A general view shows the entrance to the Sheikh Suleiman base, some 25 kilometres (15 miles) northwest of the city of Aleppo on December 9, 2012. Radical Islamist rebels seized large swathes of the Syrian military base, as they consolidated their control over territory in the north near the Turkish border, an AFP journalist said. Sheikh Suleiman sprawls over nearly 200 hectares (500 acres) of rocky hills. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.