Israeli soldiers stand guard by the Iron Dome defense system launch site on November 17, 2012 in Tel Aviv, Israel. At least 39 Palestinians and three Isreali's have died since conflict began four days ago. Israeli troops have been massing on the border as some 200 targets were hit overnight in Gaza, including Hamas cabinet buildings. (Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.