The Shard is seen lit up during a laser light show from Tower Millennium Pier on July 5, 2012 in London, England. The European Union's highest building designed by Italian architect Renzo Piano, stands at 310 meters tall situated on London's Southbank. (Photo by Bethany Clarke/Getty Images)
Backed by a Saudi sovereign wealth fund, Mohamed Alabbar is set to transform the region’s e-commerce market with the launch of Noon.com. He tells Arabian Business how he plans to conquer and dominate an industry that will be worth $70bn within the next decade.