John Antoniades, CEO, Starcom MediaVest Group
John Antoniades heads the Middle East and North Africa operations of global media agency network Starcom MediaVest Group (SMG). Antoniades, who has over seventeen years of experience, has helped grow SMG MENA’s business after previously serving as director of Multi-National Client Operations EMEA, where he led the consolidation of Honda in EMEA and was asked to head its regional account operations. In addition, he earned a place on the London board and SMG’s Global Management Group and is a key member of the network’s Global Product Committee. With operations in eight markets employing more than 300 multi-discipline specialists in the Arab world, Starcom MediaVest Group MENA is one of the largest brand communications groups and the biggest media agency in the region.
The small kingdom is among the most economically vulnerable of the GCC states, with high debt levels, low reserves and slow GDP growth. But it has identified jewels in its accelerating non-oil economy that will help it forge a new path for the future.