18 (5) Rick Pudner CEO, Emirates NBD The British head of the biggest banking group in the Middle East in terms of assets has had a tough year. The Dubai-based lender posted a 53 percent decline in second-quarter profit and it is one of the seven largest lenders to the debt-troubled Dubai World.(ITP Images)
Backed by a Saudi sovereign wealth fund, Mohamed Alabbar is set to transform the region’s e-commerce market with the launch of Noon.com. He tells Arabian Business how he plans to conquer and dominate an industry that will be worth $70bn within the next decade.