Pakistani hajj pilgrimages arrive at an airport terminal for first hajj flight to Saudi Arabia in Karachi on September 8, 2013. Millions of Muslims head to Makkah and Medinah, Islam's two holiest sites to attend the annual hajj. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.