Pakistani villagers wait to collect relief items from a state-run distribution centre at Chelhar village in the drought-hit Tharparkar district in southern Sindh province, some 300 kilometres east of Karachi, on March 11, 2014. At least 67 children have died from malnutrition in the drought-hit Thar Desert region since December 2013. The Thar desert, which runs up to the border with India, is dominated by subsistence farmers who depend on beans, wheat, and sesame seeds for survival, bartering surplus in exchange for livestock. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.