Palestinians labourers work at a housing construction site in the West Bank Jewish settlement of Alon, east of Jerusalem on December 3, 2012. Paris and London called in Israel's envoys for consultations as the Jewish state faced mounting diplomatic pressure over plans to build 3,000 settler homes in east Jerusalem and the West Bank. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.