Visitors walk past planes on display during the opening of the Middle East Business Aviation (MEBA) event at the Al-Maktoum International Airport, Dubai World Central (DWC), on December 11, 2012. MEBA is featuring exhibitions by 385 companies inside the DWC terminal building and over 45 business aircraft in front of the airport runway. (AFP/Getty Images)
Vicious competition and a saturated marketplace have made life tough for Saudi Arabia’s third mobile operator, Zain KSA. But the appointment last year of one of the kingdom’s top telecoms figures, Sheikh Farhan Al Faisal Al Jarbaa, has helped the firm turn its fortunes around.