The lobby of The Shard skyscraper on the preview day to mark the sale of tickets for the 'View from The Shard' experience on October 26, 2012 in London, England. The observation floors of The Shard skyscraper offer 360 degree aspect of London, and at 244m they are twice the height of any other viewing platform in the city. The 'View from The Shard' opens to the general public on February 1, 2013 and costs £24.95 for adults. (Getty Images)
Just about everything Badr Jafar touches turns to golD, formed just seven years ago, his crescent enterprises is raking in over a billion dollars in revenues and is highly profitable. But the young Emirati insists profits are just part of the plan.