The lobby of The Shard skyscraper on the preview day to mark the sale of tickets for the 'View from The Shard' experience on October 26, 2012 in London, England. The observation floors of The Shard skyscraper offer 360 degree aspect of London, and at 244m they are twice the height of any other viewing platform in the city. The 'View from The Shard' opens to the general public on February 1, 2013 and costs £24.95 for adults. (Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.