The lobby of The Shard skyscraper on the preview day to mark the sale of tickets for the 'View from The Shard' experience on October 26, 2012 in London, England. The observation floors of The Shard skyscraper offer 360 degree aspect of London, and at 244m they are twice the height of any other viewing platform in the city. The 'View from The Shard' opens to the general public on February 1, 2013 and costs £24.95 for adults. (Getty Images)
Vicious competition and a saturated marketplace have made life tough for Saudi Arabia’s third mobile operator, Zain KSA. But the appointment last year of one of the kingdom’s top telecoms figures, Sheikh Farhan Al Faisal Al Jarbaa, has helped the firm turn its fortunes around.