2012 % Occupancy: 55 / % Change since 2011: -3
Average Room Rate 2012: 195 / % Change since 2011: -12
Average Room Yield: 108 / % Change since 2011: -16.7
Data Source: Ernst & Young Middle East Hotel Benchmark Survey
Time Period: Year–to–Date Performance for Jan 2012 to Nov 2012
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.