2012 % Occupancy: 55 / % Change since 2011: -3
Average Room Rate 2012: 195 / % Change since 2011: -12
Average Room Yield: 108 / % Change since 2011: -16.7
Data Source: Ernst & Young Middle East Hotel Benchmark Survey
Time Period: Year–to–Date Performance for Jan 2012 to Nov 2012
Vicious competition and a saturated marketplace have made life tough for Saudi Arabia’s third mobile operator, Zain KSA. But the appointment last year of one of the kingdom’s top telecoms figures, Sheikh Farhan Al Faisal Al Jarbaa, has helped the firm turn its fortunes around.