2012 % Occupancy: 55 / % Change since 2011: -3
Average Room Rate 2012: 195 / % Change since 2011: -12
Average Room Yield: 108 / % Change since 2011: -16.7
Data Source: Ernst & Young Middle East Hotel Benchmark Survey
Time Period: Year–to–Date Performance for Jan 2012 to Nov 2012
Just about everything Badr Jafar touches turns to golD, formed just seven years ago, his crescent enterprises is raking in over a billion dollars in revenues and is highly profitable. But the young Emirati insists profits are just part of the plan.