At its hub airport in Frankfurt, Lufthansa has a separate first class terminal. Passengers have a separate check-in, immigrations and duty free facility at the terminal, which involves drop-off at the plane in a luxury car as well. The airline also has premium lounges in some of the other major airports with its partners.
Laura Desmond has spent a career looking after the fortunes of some of America’s biggest brands. Ahead of the Publicis-Omnicom mega-merger, the chief executive of giant ad agency Starcom MediVest Group talks trends, tech and Twitter