REVEALED: World's ten most innovative brands

Booz & Company study counts down the company's that are putting innovation at their core
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10. Amazon.com

\nPercentage of respondents: 6.3 percent

\n2011 R&D spend: US$2.9bn

\n2011 revenue: US$48.1bn

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9. Procter & Gamble

\nPercentage of respondents: 7.7 percent

\n2011 R&D spend: US$2bn

\n2011 revenue: US$82.6bn

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8. IBM

\nPercentage of respondents: 7.7 percent

\n2011 R&D spend: US$6.3bn

\n2011 revenue: US$106.9bn

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7. Toyota

\nPercentage of respondents: 9.3 percent

\n2011 R&D spend: US$9.9bn

\n2011 revenue: US$235.5bn

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6. Microsoft

\nPercentage of respondents: 10.7 percent

\n2011 R&D spend: US$9bn

\n2011 revenue: US$69.9bn

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5. General Electric

\nPercentage of respondents: 11.4 percent

\n2011 R&D spend: US$4.6bn

\n2011 revenue: US$142.2bn

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4. Samsung

\nPercentage of respondents: 14.9 percent

\n2011 R&D spend: US$9bn

\n2011 revenue: US$149bn

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3. 3M

\nPercentage of respondents: 15.2 percent

\n2011 R&D spend: US$1.6bn

\n2011 revenue: US$29.6bn

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2. Google

\nPercentage of respondents: 43.1 percent

\n2011 R&D spend: US$5.2bn

\n2011 revenue: US$37.9bn

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1. Apple

\nPercentage of respondents: 79.8 percent

\n2011 R&D spend: US$2.4bn

\n2011 revenue: US$108.2bn