Sheikh Mohammed attends World Energy Forum in Dubai
Sheikh Mohammed bin Rashid al-Maktoum, vice-president and prime minister of the UAE and ruler of Dubai, arrives for the opening of the World Energy Forum 2012, at the Exhibition Centre, in Dubai, on October 22, 2012. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.