South Korean military parade during the 65th South Korea Armed Forces Day ceremony at Seongnam Military Airbase on October 1, 2013 in Seongnam, South Korea. More than 11 thousand troops participated in this year's ceremony while about 300 of the latest air and ground military equipment were showcased. (Photo by Chung Sung-Jun/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.