A child displays a fish caught through a hole into a frozen river during an ice fishing competition at the Hwacheon Sancheoneo Ice Festival on January 5, 2013 in Hwacheon-gun, South Korea. The annual event attracts thousands of visitors and features a mountain trout ice fishing competition in which participants compete with tradition lures or with bare hands. (Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.