Tag Heuer to compete with Apple Watch

The Tag Heuer watch brand, owned by the French luxury group LVMH, has begun preparing a smart watch and is willing to forge partnerships and acquire companies in order to produce an original luxury offering to compete with Apple Watch device, whose launch is scheduled for an early 2015.
460546914.jpg
1 of 6
Watches by the Swiss brand Tag Heuer are displayed at the company headquarters on December 16, 2014 in La Chaux-de-Fonds, Western Switzerland. The Tag Heuer watch brand, owned by the French luxury group LVMH, wants to resolutely take the turn of the connected watch, believing that this technology should find its place the luxury, new CEO Jean-Claude Biver said on December 16. (AFP/Getty Images)
460546996.jpg
2 of 6
TAG Heuer's 1985 Diamond Fiction watch bracelet displayed at the company headquarters on December 16, 2014 in La Chaux-de-Fonds, Western Switzerland. The Tag Heuer watch brand, owned by the French luxury group LVMH, wants to resolutely take the turn of the connected watch, believing that this technology should find its place the luxury, new CEO Jean-Claude Biver said on December 16. (AFP/Getty Images)
460545248.jpg
3 of 6
Swiss watchmaker Tag Heuer's new CEO Jean-Claude Biver poses during a press conference at compagny headquarters on December 16, 2014 in La Chaux-de-Fonds, Western Switzerland. The Tag Heuer watch brand, owned by the French luxury group LVMH, wants to resolutely take the turn of the connected watch, believing that this technology should find its place the luxury, Biver said on December 16. (AFP/Getty Images)
460547224.jpg
4 of 6
Swiss watchmaker TAG Heuer French general director Guy Semon gives a press conference at the compagny headquarters on December 16, 2014 in La Chaux-de-Fonds, Western Switzerland. Tag Heuer watch brand, owned by the French luxury group LVMH wants to resolutely take the turn of the connected watch, believing that this technology should find its place in the luxury, said Tuesday his new boss. (AFP/Getty Images)
460545236.jpg
5 of 6
Swiss watchmaker Tag Heuer's new CEO Jean-Claude Biver holds a wheel of cheese made in his dairy during a press conference at compagny headquarters on December 16, 2014 in La Chaux-de-Fonds, Western Switzerland. The Tag Heuer watch brand, owned by the French luxury group LVMH, wants to resolutely take the turn of the connected watch, believing that this technology should find its place the luxury, Biver said on December 16. (AFP/Getty Images)
460545212.jpg
6 of 6
Swiss watchmaker Tag Heuer's new CEO Jean-Claude Biver (L) poses with new TAG Heuer Director General Guy Semon after after a press conference at compagny headquarters on December 16, 2014 in La Chaux-de-Fonds, Western Switzerland. The Tag Heuer watch brand, owned by the French luxury group LVMH, wants to resolutely take the turn of the connected watch, believing that this technology should find its place the luxury, Biver said on December 16. (AFP/Getty Images)
Wed 17 Dec 2014 12:11 PM