People attend the Tanabata festival on July 6, 2013 in Tokyo, Japan. Tanabata is a Japanese star festival where people dress in traditional 'yukata' robes and write their wishes on strips of paper to hang on bamboo trees. (Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.