South Korean soldiers stand guard at the border village of Panmunjom between South and North Korea at the Demilitarized Zone (DMZ) on February 27, 2013 in South Korea. North Korea confirmed it had successfully carried out an underground nuclear test on February 12, as a shallow earthquake with a magnitude of 4.9 was detected by several international monitoring agencies. (Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.