Travel hot list: 25 best holiday destinations for 2012
Destination: Tanzania Where to stay: Singita Sasakwa Lodge.
The remote western edges of the Serengeti may be the last place you would expect to find an Edwardian lodge but that is the best way of describing this award-winning hotel. Whether you choose to stay in the stone-walled villas or the more adventurous safari tents, accommodation is of the highest order. Infinity pools, private wood-panelled libraries and thick Arabian rugs set a luxurious tone. But the spectacular setting – overlooking an elephant watering hole and the expansive migration plains beyond – is the crowning glory.
What to do: Safari morning, noon and night if you can. Resident conservationists operate eco-friendly tours and educate visitors about the animals' natural habitats. After your stay keep track of the local lions, zebras, rhinos and more on the resort's animal blog.
Laura Desmond has spent a career looking after the fortunes of some of America’s biggest brands. Ahead of the Publicis-Omnicom mega-merger, the chief executive of giant ad agency Starcom MediVest Group talks trends, tech and Twitter