Emirati competitors arrive to cross the finish line during a sailing boat 'Regatta' race part of the al-Gharbia Watersports festival on April 19, 2013 off the coast of al-Mirfa beach, outside Abu Dhabi, in the UAE Emirate. The event, a traditional dhow boat race, runs until April 27. (AFP/Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.