Emirati Rally Champion Mohammed bin Sulayem, chairman of the organising committee for the UAE Desert Challenge 2008 rally, holds a national flag and gestures at Spanish motorcyclist Marc Coma riding his 690 cc KTM Rally bike at the ceremonial start of the Desert Challenge rally in Abu Dhabi. More than 140 drivers are taking part in the five day rally. (Getty Images)
The hotel brand inspired by a legendary land described in a 1933 novel is spreading its story across the GCC. Global CEO Greg Dogan discusses expansion plans and the industry's new emphasis on “lifestyle”.