Emirati Rally Champion Mohammed bin Sulayem, chairman of the organising committee for the UAE Desert Challenge 2008 rally, holds a national flag and gestures at Spanish motorcyclist Marc Coma riding his 690 cc KTM Rally bike at the ceremonial start of the Desert Challenge rally in Abu Dhabi. More than 140 drivers are taking part in the five day rally. (Getty Images)
Just about everything Badr Jafar touches turns to golD, formed just seven years ago, his crescent enterprises is raking in over a billion dollars in revenues and is highly profitable. But the young Emirati insists profits are just part of the plan.