A Vodafone branded taxi passes a logo on a billboard at the Imax cinema September 3, 2013 in London, England. Vodafone has agreed to sell it's 45 percent stake in Verizon Wireless for $130 billion. (Getty Images)
Vicious competition and a saturated marketplace have made life tough for Saudi Arabia’s third mobile operator, Zain KSA. But the appointment last year of one of the kingdom’s top telecoms figures, Sheikh Farhan Al Faisal Al Jarbaa, has helped the firm turn its fortunes around.