The British government is searching for a “innovative, award-winning design concept” for the UK pavilion at Expo 2020 Dubai, according to international trade secretary Dr. Liam Fox.
In a statement on Wednesday, the department of international trade (DIT) said that the ultimate aim of the pavilion is to create “the most original, inspiring and memorable visitor experience possible.”
#TuesdayMotivation: Calling all architects, design teams & creatives! Could you design the next #UKPavilion for @expo2020dubai? Don't miss out on entering our competition to showcase your work on the world stage: https://t.co/43mxrA2eJt pic.twitter.com/f1agsltZ9m— UK: Expo 2020 Dubai (@UKPavilion2020) April 17, 2018
According to the DIT, the UK’s participation at Expo will consist of a self-built pavilion, supported by a programme of business and cultural events under the theme “Global Britain – Innovating for a Shared Future”.
“We are seeking a dedicated, inventive, multi-disciplinary creative team that will enable us to interpret the UK’s contribution to the theme, in a way which creates the most original, inspiring and memorable visitor experience possible,” the DIT said on its website.
According to Dr. Fox, Expo 2020 “will offer UK businesses a fantastic opportunity to showcase the best of British innovation, over 150 years on from the Great Exhibition at the Crystal Palace, the world’s first ever expo.”
Dr. Fox added that the festival “will be a major showcase for the UK in the Middle East, and a shop window for the best of our creativity and innovation.”
Companies have until the 24 April to apply to design the pavilion - applications should be made online.
The UK’s DIT is holding a series of events across Britain for everyone interested in the design tender.
A number of British companies, including Foster and Partners and Grimshaw Architects, have won contracts worth £1 billion ($1.42 billion) to prepare the Expo 2020 site in Dubai.
Britain hosted the world’s first ever expo, the Great Exhibition of the Works of Industry at Crystal Palace in 1851, and also had winning entries at expos in Shanghai in 2010 and Milan in 2015.
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