Press Release

Last Updated: Mon, Sep 1 2014 | 9:18 AM |

Launch announced for first Asian women’s monthly magazine

Posted: Monday, 11 February 2008 Company: ITP Publishing Group

Country: United Arab Emirates

Industry Sector: Marketing / Publishing

Category:

Description: ITP Lifestyle has announced the launch of the UAE's first monthly magazine aimed specifically at Asian women. The title, called Kohl, was developed after an annual study revealed a significant gap in the market.

Comments: ITP Lifestyle has announced the launch of the UAE's first monthly magazine aimed specifically at Asian women. The title, called Kohl, was developed after an annual study revealed a significant gap in the market.

The ITP 2007 Readership Survey, research that looks at the region's magazine consumption habits, showed that although there is a large constituent of young women from an Indian and Pakistani background in the UAE, they are currently being under-represented in the magazine media.

Alia Fawad, Publisher of titles including Ahlan and Grazia, agreed "Women's magazines in the UAE and GCC generally focus on western models, fashions and beauty treatments whereas women from an Asian background have the advantage of a great mix of western cultures combined with eastern sensibilities and traditions. Young, upcoming and educated Asian women have grown up in this melting pot culture yet there is nothing that speaks directly to them. As the largest magazine publisher in the Middle East, we wanted to address this by providing a women's lifestyle magazine that fulfils the specific needs of this reader and creates a means for our advertisers to target this growing market".

Kohl, which means the black eyeliner that Asian women have used for centuries as a beauty product, was chosen because like its name it defines the unique characteristics of the Asian woman.

Faarah Mehta, Editor of the new launch, says "Kohl caters to the needs of the modern Asian woman living away from her homeland - from her professional and social life to her wardrobe, real-life issues and lifestyle. The magazine is stylish, smart and very relevant to the Asian culture. It sieves through all the information and tailors it to effortlessly fit the Asian woman. Kohl is about defining, representing and inspiring women from an Asian background, now living in the region." Mehta who herself is from this background draws from her own requirements and experiences to bring the modern Asian woman exactly what she needs from a magazine adapted perfectly to her culture.

The magazine will be on-sale from 5th March 2008 with a distribution of 16,000 across the UAE to beauty salons, bookshops and supermarket till-points including Carrefour and major Choitrams.

* ITP Readership Survey 2007 conducted July - September 2007.

Contact Details:

Email: sue.holt@itp.com
Contact number: 971 4 2108256
Name: Sue Holt
Company: ITP Publishing Group

Details: Kohl magazine is the UAE's first and only women's lifestyle and fashion monthly catering to intelligent and educated Asian expat women between the ages of 25 - 40. For further information on advertising in Kohl contact Advertising Director, Andrew Wingrove: andrew.wingrove@itp.com / + 971 210 8198 or Group Head, Kanwal Singh: kanwal.singh@itp.com / + 971 4 210 8223

ITP Group

ITP is the largest business and consumer magazine publisher in the Middle East, with a wide range of market-leading titles covering almost all major areas of interest. A full list of titles and information about ITP Group can be found online at www.itp.com

Press Releases Search

<< September 2014
Sun Mon Tue Wed Thu Fri Sat
   1   2   3   4   5   6 
 7   8   9   10   11   12   13 
 14   15   16   17   18   19   20 
 21   22   23   24   25   26   27 
 28   29   30         
If you wish to add a press release,
please click the following button
Don't miss
Dubai ruler plans to build new 16-bed mansion on Scottish estate

Dubai ruler plans to build new 16-bed mansion on Scottish estate

Sheikh Mohammed seeks planning permission for new addition to his 63,000-acre Inverinate Estate...

Major Dubai hospital expansion to be completed in July 2015

Major Dubai hospital expansion to be completed in July 2015

Dubai Health Authority reveals opening date for $43.8m expansion of Rashid Hospital's Trauma...

Update: Gaza war resumes with deadly strikes, rocket fire

Update: Gaza war resumes with deadly strikes, rocket fire

Hamas fires rockets at Israel, Israel bombs 30 Gaza targets

Weather warning for drivers in the UAE

Weather warning for drivers in the UAE

Low pressure, windy conditions expected to continue until late on Monday

Sheikh Mohammed inspects Dubai airport's Concourse 3

Sheikh Mohammed inspects Dubai airport's Concourse 3

The world’s first dedicated A380 facility and home to Emirates Airline's growing fleet of superjumbos...

Dubai's Princess Haya steps down as president of equestrian body

Dubai's Princess Haya steps down as president of equestrian body

Declined a third term of International Equestrian Federation after eight years at the helm

Dubai ruler praises social media as his total followers exceeds 6 million

Dubai ruler praises social media as his total followers exceeds 6 million

Sheikh Mohammed called on followers to take part in biggest ever national brainstorming session...

Abu Dhabi orders $1.36m in emergency relief aid for refugees in Lebanon

Abu Dhabi orders $1.36m in emergency relief aid for refugees in Lebanon

Sheikh Hamdan bin Zayed Al Nahyan

Abu Dhabi Crown Prince awards 715 houses to local Emiratis

Abu Dhabi Crown Prince awards 715 houses to local Emiratis

New residential communities were designed to the world's best architectural specifications...

Most Discussed
  • 24
    World's most pierced man refused entry to the UAE

    Tolerance has its limits everywhere including Dubai and those who considered Dubai a lawless circus were held accountable...so thank you Dubai authorities... more

    Thursday, 21 August 2014 10:51 PM - Khalil
  • 23
    Baby NOT on board?

    Some of you cry babies need to get your own personal apartments on the plane ! You cry more then the babies I have seen in my travels. LOL more

    Thursday, 28 August 2014 9:10 AM - Jim
  • 21
    Israel “must be punished” over Gaza, says Dubai police chief

    This high moral ground that Mick is talking abt sound very familiar. May I remind Mick that the US & its British ally alone killed over 1 million innocent... more

    Thursday, 7 August 2014 4:12 PM - Mathew