Country: United Arab Emirates
Industry Sector: Marketing / Publishing
Category: Marketing / Publishing
The world's favourite women's fashion magazine comes to the Middle East with a circulation of 15,000 in the GCC.
ITP, the Middle East's leading business and consumer magazine publisher, has announced the launch of Harper's Bazaar Dubai. The new English-language magazine, with an initial print run of 15,000 copies, is available from retailers immediately, circulated across the UAE, Kuwait, Oman and Qatar and will be published by ITP Consumer Publishing.
Harper's BAZAAR Dubai will join the ITP growing portfolio of market-leading women's titles that already includes Viva, L'Officiel, and Grazia.
Former Grazia editor, Rachel Sharp, has been appointed as editor-in-chief for Harper's BAZAAR Dubai, and says that the launch is a timely recognition of fashion's importance to Dubai and the wider Middle East region.
"Everybody in the fashion industry that I speak to in Milan, Paris and New York is desperate to be involved in the excitement of Dubai. It is a huge market for them and they are delighted that a magazine with the authority of Harper's BAZAAR is launching in the city," said Sharp.
At 176 pages, the premiere issue of Harper's BAZAAR Dubai is one of the largest launch issues the Middle East has witnessed, as well as the biggest that ITP has produced in its 20-year publishing history. Advertisers in the March issue include Burberry, Chanel Couture, Christian Dior, Clinique, D&G Eyewear, Estée Lauder, Longines, Ralph Lauren, Saks Fifth Avenue, Eli Tahari, Versace, Louis Vuitton, and YSL Beauty.
"With its ever-expanding luxury business and fashion-forward population, Dubai is the perfect place for Harper's BAZAAR to launch its 22nd edition," said George J. Green, president of Hearst Magazines International, ITP's publishing partner for Harper's BAZAAR Dubai. "We are pleased to be working with ITP to bring BAZAAR's highly-regarded expertise to this market."
The March issue of Harper's BAZAAR Dubai features international recording artist Shakira on its cover, photographed by Robert Erdmann. Shakira, who is of Middle Eastern origin, gives an interview to BAZAAR prior to her first concert in the region in three years. The issue also include features on designers such as John Galliano and BIBA's Bella Freud; a couture report from the Paris fashion shows; coverage of the UAE's burgeoning art scene; tips for luxury living; design interiors; and beauty must-haves.
First published in New York in 1867, Harper's BAZAAR has been the magazine of choice for fashion-obsessed women every since. The title doesn't just dominate in its native United States; but it is also guiding women's taste in 21 other countries around the world including the UK, Australia, Singapore and Russia. The UAE is BAZAAR's 22nd global edition.
Hearst Magazines International selected ITP as its partner in the Middle East after an extensive selection process. The glamour and style of Dubai and its residents were an instant attraction to the Hearst team, and they were convinced that its women deserved a magazine of Harper's BAZAAR's stature.
"They were dazzled by the energy and enlightenment of Dubai's people, and were convinced that the city's women would fall in love with the style and authority of Harper's BAZAAR. When we showed them that cities all over the Gulf, including Abu Dhabi, Bahrain, Doha and Oman were developing with the same passion, they knew that they had to bring a Middle East edition of BAZAAR to this market," explained Walid Akawi, CEO of ITP Group Holdings, the parent company of ITP Consumer Publishing.