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Abu Dhabi-headquartered First Gulf Bank (FGB), one of the UAE's leading financial institutions, has opened a new branch in the emirate of Abu Dhabi at Madinat Zayed City, in the western province of the UAE.

"FGB is viewed by UAE nationals as their financial institution of choice, because of our innovative products and services, based on an in-depth understanding of the individual needs of Emiratis."

"Madinat Zayed City, with its dominant UAE population, was therefore an obvious choice in being able to provide greater convenience and accessibility for this important segment of our clientele," said Huda Abdalla Vice President and Head of Branches.

First Gulf Bank has successfully managed the National Housing scheme on behalf of the Department of Finance of the Abu Dhabi government, for more than a year now.

"There has been demand from residents of Madinat Zayed for our loan, credit cards as well as deposit and investment products" said Huda.

FGB is focussing on distribution by opening new branches, investing in alternative delivery channels like IVR, SMS, and internet banking to delight its customers.

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