Gulf Beauty exclusively launches “Desirable”, a fragrance created by Lise Watier

Press Release Content

Today, Gulf Beauty International, the leading distribution of Al Fahim Holdings, together with Lise Watier launched "Desirable", her new enchanting fragrance, along with her makeup and skincare range at an exclusive preview.

During her first visit to Dubai, Watier shared her insight to the success of her cosmetic products, emphasizing on her vision to enhance women's self-esteem through her creations geared towards celebrating a radiant state of being.

Her latest fragrance, "Desirable", is a spellbinding blend of floral and fruity notes, intertwined with delicate woodsy accents, inspired by today's woman - natural, confident, sensual with intrinsic charm even more inspirational than beauty.

"I drew inspiration from the modern woman who is sophisticated and in control, yet in touch with her femininity, much like the woman of Dubai," said Watier. "Women are graceful but confident and so it is important that their fragrance compliments their spirit", she added.

Showcased at the event was Watier's collection of fragrances, makeup and skincare products. Since her days as a host for numerous TV shows addressing women's issues, Watier has shown a natural ability to communicate with women who would often seek her advice. It is this intuition that gives her products a personal touch that has helped build the self esteem of many women. "Dubai's women are exotic and beautiful and take pride in their appearance. Through my products I hope to give them the tool to reveal their beauty", concluded Watier.

The event was also attended by well known cosmetic retailers from across the UAE, which included department stores such as Debenhams, Boots, Areej, Lifestyle, Allied, Salam and Sephora. Gulf Beauty International is the exclusive distributor of Lise Watier fragrances, makeup and skincare products.

Notes and contacts

Al Fahim Holdings and Gulf Beauty International

Over 40 years ago, the Al Fahim Family started its business focusing on the retail and distribution of high-end luxury goods and has since diversified its interests in the fields of publishing and real estate. Today, this home-grown business has flourished and expanded across the Gulf region. Al Fahim Holdings is now established across a number of Middle-East markets with over 2000 employees.

As part of the distribution division of Al Fahim Holdings, Gulf Beauty International distributes a wide range of fragrances and cosmetics through well-known retail networks such as Paris Gallery and Karisma within the Middle East.

Gulf Beauty International offers complete brand management and administrative support, as well as merchandising and training programmes for internationally-recognized brands such as Versace, Moschino, Loewe, Lalique, Lolita Lempicka, Bourjois, Lise Watier, Pupa and J.F. Lazartigue.

Its mission of indulging business partners (retailers and brand owners) with exceptional service experiences stems from Al Fahim Holdings' winning customer-centric philosophy. This has earned Gulf Beauty International a reputation as one of the leading distribution companies in the fragrance and beauty industry in the UAE.

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