Pepsi rolls out the blue carpet for the of Sea of Stars

Press Release Content

As the celebrities and industry professionals flocked to the blue carpet, the flashing bright lights and electric buzz marked the beginning of an extravagant night.

The long awaited Sea of Stars movie premier was held on July 8th at the remarkable Edde Sands in Beirut, Lebanon.

This fabulous event commenced with the first screening of the movie, followed by a tantalizing gala dinner and then a magnificent after party for PepsiCo’s business partners, stakeholders and Arab celebrities. The exhilarating feature film included eminent sensational singers; Haifa Wehbe, Wael Kfouri, Carole Samaha, Ahmed Al Cherif and Ruweida Al Mahrouqi. Also on the list of celebrities were; Lotfy Labib, Saeed Saleh and many more young and upcoming talent.

Saad Abdul Latif, President of Pepsico International in the region welcomed the guests with a warm speech where he invited everyone to share Pepsi’s success in this remarkable milestone. “Pepsi has always been able to bond with its customers like no other brand has, creating trust and enduring relationships at all levels. The launch of Bahr Al Nujoom is a natural outcome of this successful endeavor, which we will forever cherish.” said Saad Abdul Latif.

“Bahr Al Nujoom was a very exciting project and through the movie and its music, we were able to relate emotionally to our consumers. Our aim is to preserve the upbeat and creative image of Pepsi while connecting directly to our audience with the superstars the enjoy and admire in the Middle East”

Bahr Al Nujoom is a light hearted film revolving around a teenager who lives in a tourist sea-side town, where he helps his father run the family business. With the migration of both tourists and residents to neighboring urban cities over time, the quaint town sees a dip in the number of visitors. And the family business suffers as a result as well.

Driven by an unwavering sense of purpose and bold ambition, the teenager decides the time has come to revive his hometown, a place that has forever been associated with music.

Pepsi has always been a pioneer when it comes to innovative marketing by constantly looking at new and creative techniques. Looking back in time at the history of Pepsi, we find that in 1984, they created a revolution by featuring Michael Jackson in a television commercial and thus introducing music marketing for the first time.

Today Pepsi’s music brand ambassadors include international celebrities such as Beyonce, Pink, Shakira and many more, not forgetting the prominent Arab stars such as Amr Diab, Elissa and Nawal Al Zoughbi who joined the Pepsi Family in the early 90’s.

With Bahr Al Nujoum, Pepsi has certainly taken their existing strategies to a new level, daring customers to ask for more in generations to come.

The movie is set to be released to the public on July 24th.

You can learn more about this press release by visiting - www.bahralnujoom.com

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