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Emaar Properties will unveil one of Dubai's pioneering urban professional residential towers, designed by international architects and centrally located within Downtown Burj Dubai. A two tower complex, 18 Burj Dubai Boulevard elegantly incorporates curvilinear architecture, and is designed to maximize its spatial dimensions and is located on the vibrant Burj Dubai Boulevard.

"Urban professional residences are a new trend in modern residential architecture with the accent being on maximising spatial use. Emaar is building on this trend with 18 Burj Dubai Boulevard, a valuable addition to the diverse portfolio of projects in Downtown Burj Dubai. Homes in 18 Burj Dubai Boulevard are specifically designed to meet the needs of discerning buyers who value a modern lifestyle in one of the most sought-after destinations in Dubai," said Mr Saif Al Mansoori, Sales Director, Emaar Properties.

Featuring a 47-storey and a 31-storey tower, 18 Burj Dubai Boulevard also incorporates a pavilion level nestled between the two towers. The pavilion features a distinctly designed swimming pool and Jacuzzi, with several areas specifically designed for relaxation.

18 Burj Dubai Boulevard also features studios, one-, two- and three-bedroom homes designed with the optimal use of space in mind and replete with modern finishes, luxury fittings and advanced telecom & entertainment connectivity. Apart from the pavilion amenities, residents can also access an indoor swimming pool, a multi-purpose lounge with a central seating area, dining and sports rooms and exterior lounge with private dining and barbecue facilities, games room, children's play area and a full-size squash court.

"The central location of 18 Burj Dubai Boulevard on Downtown Burj Dubai offers residents the convenience of being in close proximity to The Dubai Mall, one of the world's largest shopping and entertainment destinations, and the financial and business nerve-centres in Dubai," added Mr Al Mansoori. "In addition to the Dubai Metro for enhanced connectivity, residents can also benefit from the Burj Dubai Tram system that connects all nodal points within Downtown Burj Dubai - regarded as the new ‘soul of Dubai' and the most prestigious square kilometre on earth."

Sale of homes at Tower 1 of 18 Burj Dubai Boulevard will be held from August 30, 2008, at Emaar Business Park and Emaar's Abu Dhabi Sales Centre from 9am to 6pm. Dubai and other Emirate residents wishing to buy from Emaar Business Park must register online, while Abu Dhabi residents can make their purchases on a first-come, first-serve basis at the Abu Dhabi Sales Center. Online registration begins on August 27, 2008 at www.emaar.com. Several financial institutions are offering easy home finance options.

Potential customers can call toll-free 800-EMAAR (36227) or log on to www.emaar.com for more details on 18 Burj Dubai Boulevard which is designed and engineered by KEO International Consultants, an award-winning architectural design firm. 18 Burj Dubai Boulevard is a perfect complement to the modern residential towers in Downtown Burj Dubai that have opened to strong investor response.

Downtown Burj Dubai is the flagship mega-project of Emaar. Considered the newest neighbourhood in Dubai and covering 500-acres, Downtown Burj Dubai will feature a bustling boulevard that will strengthen the community life that is already taking shape. Currently open are three hotels in the area, Al Manzil, Qamardeen and The Palace, The Old Town which is directly connected to Souk Al Bahar, a shopping mall featuring Arabesque architectural elements. The area will feature a fountain that is envisaged as one of the world's finest water features integrating musical and attractive visual elements.

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